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Monday night (on a "Monday Night
Football" game), San Francisco's Jerry Rice wore on his nose a
plastic CNS Inc. Breathe Right strip,... Tuesday, CNS' stock
rose 11%.
-- Michael Hiestand, USA
Today
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US Sports Management partners with top
Chinese TV stations and producers to own or to market
exclusively a number of prestigious sporting programs.
Before searching for sponsors, USSM ensures
the sporting TV program is optimized to appeal to well-defined
audiences and satisfy sponsor’s interest. The sponsorship is a
high-quality long-term alliance rather than a buyer-seller
relationship, which will maximize a program’s financial
potential.
USSM also links sponsors and producers
working together to customize activities, from concept to
completion, that the desired message can be integrated during
the process.
In USSM, we invest in the events we
organize or produce, the ownership of the property rights
provides our client wider choices in building their brand names
and images, whether live broadcasting or rights licensing.
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