• There is a famous story that circulates in Marketing Department at Great Western Bank in Los Angeles.  Several years ago, a man walked into one of their branches and asked to see the manager.  The manager came out and the customer informed him that he had his last paycheck in hand and that he wanted to deposit it into a new Great Western Bank checking account.

"That's fine," commented the manager, "but you look rather young to retire and never work again."
  "Well," replied the customer, "I just won the lottery, and I want to   bring all of my money to Great Western Bank."
  The manager smiled and asked, "You must have passed six other banks on your way to this one.  Why do you want to deposit your money at Great Western?"
  "I've been a Lakers fan my entire life," stated the new millionaire. "Great Western sponsors the team, puts their name on the building they play in, so that's where I'm bringing my money!"

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USSM helps client pinpoint brand building opportunities.

By weaving knowledge-based business-to-consumer brand strategies into sport activities, we can impact behavior and choice in the short-term while building long-term brand preference and loyalty. By employing creative planning, based on a brand's strategy, we are able to deliver affordable effective messages that reach target audiences and achieve tangible business results.

USSM helps turning passion for sports into brand building momentum. The marketing consulting service is structured into three parts: sponsorship and endorsement, media service, and publicity driven promotion.