The Sponsor Diadora China visiting STV GSports' main broadcast
room in Shanghai on October 14 2005. From left: Liu
Yong, Operating Director of GSports; Jack Wang, Gerenal
Manager of Diadora China; Townsend Qin, V.P. of USSM and Grace
Wang, Marketing Director of Diadora Chinamore >
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12-13 October
2005. The 10th National Games of China took part in Nanjing, Jiangsu Province. Shanghai TV GreatSports Channel sent a 100
person reporting crew to cover the event. USSM managed to
secure Diadora China as the uniform sponsor of the crew within
a week. Diadora clothing appeared on fields, in IBC, and more
importantly the sponsor's logo was also shown on all four
daily sports news and massive broadcasts. As the highest
level sports competition in China, the National Games are also
called China's Olympics and attract millions of audiences.
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