Screenshot of one of the GSports News with Diadora brand logo
during the 10th National Games (1)more > 1 |
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12-13 October
2005. The 10th National Games of China took part in
Nanjing, Jiangsu Province. Shanghai TV GreatSports Channel
sent a 100 person reporting crew to cover the event. USSM
managed to secure Diadora China as the uniform sponsor of the
crew within a week. Diadora clothing appeared on fields, in
IBC, and more importantly the sponsor's logo was also shown on
all four daily sports news and massive broadcasts. As the
highest level sports competition in China, the National Games
are also called China's Olympics and attract millions of
audiences.
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