-- O.W. Shaddock, North Dallas Forty
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Who we are?
US Sports Management, Inc. is a sport and event management and marketing
company. Our focus and expertise are on China, a waking
giant that is home to one quarter of the earth’s population.
Created in 2001 in Los Angeles, California, by brought in a marketing firm same aged with
the advertising and marketing industry in China, US Sports
Management has now expanded along with the emerging sports
marketing industry. Leveraged by a strategic alliance with most
respected sports organizations and marketing communication
global leaders, USSM utilizes its solid local network and
expertise to deliver better results for its client, whether they
are athletes, corporations or organizations.
USSM currently
runs the annual Shanghai International Football Tournament, one
of the most traditional and prestigious football event in Asia,
in Shanghai China.
How we work?
Our ultimate goal is to achieve the targeted results for
clients. Here is an example of our concrete step-by-step approach
for a typical marketing project.
· Step 1
Understanding brand objectives
We start by comprehending the client’s plan and objectives.
Seeking to promote sales? Want to increase sponsorship revenues?
Worried about your sagging brand image? Whatever the scenario,
USSM brand know-how can help bring your marketing strategy to
life. In planning and executing sports and event marketing
programs, we apply precisely the same rigorous discipline you
would expect in any other form of marketing communications
activity.
· Step 2
Identifying targets
Once the marketing
objectives are agreed on, we analyze the target audience,
getting to know their needs, motivations, beliefs - anything
that can help us understand how best to reach them, and how we
can influence their attitude or behavior toward the brand.
·
Step 3 Setting goals
Using all the resources and intelligence available, we then set
clear-cut quantifiable objectives. These will be every bit as
specific and measurable as those for any other kind of marketing
communications activity, for example increase sales by 8%, raise
athlete awareness among female youth to 25%, double global TV
audiences for an event, and so on.
· Step 4
Making it happen
When we are ready
to develop and deliver a marketing platform, we will move
forward to reach the target audience in the most efficient and
cost-effective manner.
· Step 5
Maximizing effectiveness
Overcoming
constraints, we work closely with partners - whether media,
communications agencies, or corporate sponsors - to develop a
leveraging program, to maximize the effectiveness of any sports
marketing activity, ensuring that no opportunity to add extra
value is missed.
· Step 6 Evaluating performances
Finally, we measure
effectiveness. The sophisticated qualitative and quantitative
research and evaluation techniques we applied will illustrate to
the client, with a very high degree of accuracy, whether the
sports and event marketing activities undertaken by our clients
are the match for targeted blueprint.
